Student Brew Lab
We love Beer
How it works:
The University Cup is a unique competition that brings together students, breweries, and creativity across Europe. Our mission is to educate and inspire the next generation of brewing professionals while giving breweries direct exposure to talented, passionate students in Belgium, Germany, France, and the Netherlands.
Students brew: Teams of students receive beer kits featuring high-quality ingredients and samples from our partner breweries.
Students learn: Brewing is more than just making beer—it’s chemistry, microbiology, engineering, marketing, and business rolled into one hands-on experience.
Students innovate: Teams create their own recipes, design branding, and pitch their beers to expert judges, gaining invaluable real-world skills.
For Breweries:
Showcase your products to emerging brewing talent and future industry professionals.
Get your brand in front of students across key European markets—at zero cost.
Support education and innovation in the brewing industry.
Education and Legality:
Our kits are designed for educational purposes and can be legally used in licensed student environments for those of legal drinking age. Each kit provides a safe, controlled, and structured way for students to learn about brewing while promoting responsible alcohol consumption.
Join Us:
Partner with the University Cup and help shape the future of brewing, while giving your brand unique exposure in a vibrant, educational, and exciting competition.
Contact us at info@studentbrewlab.com to explore partnership opportunities or learn more about participating.
What We Do
Make Beer Great Again
About Us
We’re a new company in North Brabant, Netherlands, connecting students with hands-on brewing, branding, and marketing experiences across Europe.
Our Mission
We aim to empower the next generation of brewing talent, blending creativity, practical skills, and international exposure in a safe, educational environment.
University Cup
Our flagship competition lets students design their own beer brands, pitch marketing plans, and showcase innovation, combining science, business, and creativity.
Industry Partnerships
Students work with UK and EEC Breweries , using high-quality ingredients and samples while breweries gain brand exposure across the EEC student market at zero cost.
Framework
All brew kit activities occur in licensed student bars under controlled conditions, teaching responsible consumption alongside the science and business of brewing.
Why Brew Lab?
Participating in the University Cup isn’t just fun—it’s educational. Students can gain extra study hours and even university credits for hands-on experience in brewing, marketing, and business.